James started working in the fitness industry over 15 years ago whilst attending University and then moved to London to continue his career. His passion for continued education has enabled James to travel the world attending as well as presenting training courses & seminars with some of the world’s leading health experts.
In 2009 James moved to Dubai bringing his concept of a “5 dimensional” approach to health. This program’s success has led to the opening of D5, which allowed James to pass on his D5 ethos to a wider demographic.
James also worked with the United Arab Emirates Powerlifting team. The highlight of this was his athlete Mohammed Khamis winning Olympic Gold at the Rio games in 2016.
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